0 – 250
UnlockedTier 1
The Unskippable First Post
5 content ideas for your next post as an athlete. Plug-and-play formats you can shoot today, on your phone, between practice and homework — and immediately see work.
Waitlist is now open
This isn't a mailing list. It's a starting line. The more athletes who join, the more everyone unlocks — so we're saving the spots, and the bonuses, for people who actually show up.
athletes on the waitlist
169 more athletes until The Brand Outreach Model unlocks for everyone.
Tier 2 of 3
Unlock together
Nobody is competing with you. As the list grows, everyone gets the next thing — whether you brought one athlete or none.
0 – 250
UnlockedTier 1
5 content ideas for your next post as an athlete. Plug-and-play formats you can shoot today, on your phone, between practice and homework — and immediately see work.
251 – 500
Filling nowTier 2
How to contact brands as an athlete — the exact format. Who to reach out to, the DM, the email, the follow-up cadence, what to send when they ask for your numbers, and what to say when the offer is too low.
501 – 1,000
LockedTier 3
An exclusive live lesson over video call with Cullen and a guest sports creator we haven't announced yet. Open Q&A — bring your questions. Recorded and sent to everyone on the list.
Every bonus goes to everyone on the list. Nothing to buy, nothing to do but be on it.
Something is coming
We're not telling you what it is yet. We're telling you where it starts — right here, on this list. Everyone on it gets first access before it goes anywhere else.
There will not be many spots.
That's all you're getting for now
Every athlete has a brand
It isn't talent, playing time, or the size of your school. It's the belief that this is for someone else. Every one of these is beatable.
“I'm not even a starter.”
“My school is too small for anyone to notice me.”
“I only have 400 followers.”
“I don't want to look like I'm chasing clout in front of my team.”
“My coach would hate this.”
“I wouldn't know what to post.”
Here's the truth. You don't need more followers, more minutes, or a bigger program. You need a system for showing people who you are — and proof it works on an athlete who started exactly where you are. We documented the whole thing on camera. That's what this list gets first.
Questions
athletes on the waitlist
Only join if you mean it — we're saving the good stuff for athletes who do.