Tier 01 — Signed
All Hail T-Shirt
Complete all Module 1 & 2 missions + post your first 3 videos. Submit proof in #tier-1-unlock on Discord.
The NIL Playbook
Prospect
University.
From the creators of Project Prospect.
with Cullen Honohan · All Hail BBall · 7 modules • 36 lessons
The exact strategy we used to land an unranked Pittsburgh kid 100 NIL deals — now yours.
Early-Bird 30% Off
Built On Camera
Project Prospect is the docuseries where we put our playbook to work in public. Every stat below is on tape.
1.8M+
Combined followers across platforms
1,700 → 17,000
Luca's follower growth
100
NIL deals — the goal we're chasing on camera
0
Luck involved
The Receipts
Built on a real audience.
This isn't theory. These are the platforms where the playbook was tested and refined every day.
0
followers
Instagram · @allhailbball
0
followers
TikTok · @allhailbball
0
subscribers
YouTube · @AllHailCullen
0
Combined reach
Across Instagram, TikTok, and YouTube
About The Course
About this course.
01 — 08
Eight lessons. One playbook.
NIL is the single biggest opportunity to ever land in college athletics. For the first time, high school and college athletes can build real income, real brand, and real leverage — while they're still competing. Most athletes are leaving it on the table because nobody taught them how the system actually works.
Prospect University is the system Cullen reverse-engineered while filming Project Prospect. The exact frameworks we used on camera — the content pillars, the platform strategy, the pitch templates, the compliance guardrails — turned into a step-by-step course any athlete can run, regardless of sport, school, or starting follower count.
The Curriculum
What you'll learn.
- How NIL actually works in 2026
- Building a personal brand even with zero followers
- Content pillars that drive growth
- Filming and editing on your phone, Project Prospect style
- Platform-by-platform posting strategy: TikTok, Instagram, YouTube Shorts
- How to pitch local and national brands (with exact email templates)
- Negotiating NIL deals and staying NCAA/NAIA/state-law compliant
Proof
2026 NBA Draft Picks We've Worked With
We had the cameras on these guys in high school — now they're in the league.
AJ Dybantsa
1st Overall Pick · Washington Wizards
Pricing
Three ways to run the playbook.
Start free. Go deeper when you're ready.
The Breakdown
Course breakdown.
Seven modules, thirty-one lessons. Every lesson ends with a mission you complete before moving on.
Module 01
01
Who Are You?
Build your identity before you build your following.
Module 02
02
Think Like a Creator
The mindset shift that separates athletes who build brands from athletes who quit.
Module 03
03
Platforms & Strategy
Where to show up, how often, and how to make it work with a packed schedule.
Module 04
04
Content That Converts
The exact framework for making videos people actually watch, share, and come back for.
- 4.1The One-Line Test — Before You Film AnythingLesson 13 of 31
- 4.2Finding Trends: Ideas, Sounds & Audios That Go ViralLesson 14 of 31
- 4.3The Hook — Three Types, One Line, EverythingLesson 15 of 31
- 4.4The "But" Rule — How to Structure Any StoryLesson 16 of 31
- 4.5Lighting, Audio & Production BasicsLesson 17 of 31
- 4.6Edit, Create & Publish — All On Your PhoneLesson 18 of 31
- 4.7Start to Finish: Watch Me Make a VideoLesson 19 of 31
- 4.8Episodic Content — The Best CTA You'll Ever UseLesson 20 of 31
- 4.9Reading Your Metrics — What's Working vs. What's NotLesson 21 of 31
Module 05
05
The NIL Pipeline
From zero to your first brand relationship — the exact playbook.
- 5.1Are You Ready? Engagement Over Follower CountLesson 22 of 31
- 5.2Finding Brands That Fit YouLesson 23 of 31
- 5.3The DM Template That Actually WorksLesson 24 of 31
- 5.4The Pitch Video: Show Them, Don't Just Tell ThemLesson 25 of 31
- 5.5LinkedIn — Finding the Decision MakerLesson 26 of 31
- 5.6Building Your Portfolio — Free Deals FirstLesson 27 of 31
Module 06
06
Landing the Deal
When a brand says yes — compliance, agreements, and protecting yourself.
Module 07
07
The Long Game
Staying consistent, growing through the hard parts, and building something that lasts.
The Challenge
Every lesson ends with a mission.
Every lesson ends with a mission — one specific thing you do before moving on. Complete the missions, hit the real-world milestones, and you unlock physical rewards from All Hail.
Tier 02 — Prospect
All Hail Hat
Complete all Module 3 & 4 missions + post 10 videos + hit 500 followers + submit your brand target list. Submit proof in #tier-2-unlock.
Top Reward
Tier 03 — Deal
Sneakers (~$129 value)
Complete all Module 5 & 6 missions + land your first NIL deal + 10 brand outreach messages sent. Submit proof in #tier-3-unlock.
Join the Discord, head to the #missions forum, find the post for your mission, and submit your proof. The community is watching and rooting for you.
Your Instructor
Meet your instructor.
On Camera
Cullen Honohan
Founder, All Hail BBall · Creator, Project Prospect
Cullen Honohan is the founder of All Hail BBall, one of basketball's fastest-growing social media platforms, with a combined audience of nearly 2 million across Instagram, TikTok, and YouTube. He's the creator and host of Project Prospect, the YouTube docuseries that follows an unranked Pittsburgh high school basketball player on his journey toward Division 1 — and toward 100 NIL deals.
Prospect University is the playbook Cullen built doing it: the brand strategy, the content systems, the pitch templates, the compliance frameworks. Same system Luca Federico used to go from 1,700 followers to 17,000. Now in your hands.
Case Study
The Case Study: Luca Federico.
From 1,700 to 17,000 followers. On purpose.
Luca Federico is the Pittsburgh athlete we put the Prospect University playbook on. In months, he went from a kid almost no one knew to a recruit landing real NIL conversations. Same system. Same playbook. Now in your hands.
- 10x follower growth
- 1,700 → 17,000 in months, not years
- 1 Pittsburgh kid who decided to take it seriously
FAQ
Questions.
The Last Word
The playbook is on the table. Run it.
Same system Luca used to go from 1,700 to 17,000 followers. Same system we're using on camera to chase 100 NIL deals.