Pricing
Three ways to run the playbook.
Start free. Go deeper when you're ready.
The Starter Playbook
Get the foundation. No card required.
Free
The fundamentals of NIL strategy in a single downloadable playbook, plus access to our main community.
- NIL Starter PDF playbook
- Access to the All Hail BBall public Discord channel
- Full 36-lesson video course
- Private athlete-only Discord
- Social media starter strategy
- 30-minute 1:1 strategy call with Cullen
Most Popular
The Full Playbook
Everything we learned, packaged for you.
$139One-time
The complete Prospect University course plus access to our private athlete-only community.
- NIL Starter PDF playbook
- Access to the All Hail BBall public Discord channel
- Full 36-lesson video course
- Private athlete-only Discord
- Social media starter strategy
- 30-minute 1:1 strategy call with Cullen
The Pro Package
Course + personal strategy session.
$499One-time
Everything in the Full Playbook, plus a custom social media starter strategy and a 30-minute 1:1 call with Cullen to map your first 90 days.
- NIL Starter PDF playbook
- Access to the All Hail BBall public Discord channel
- Full 36-lesson video course
- Private athlete-only Discord
- Social media starter strategy (built for your sport, platform, and audience)
- 30-minute 1:1 strategy call with Cullen Honohan
Side By Side
What's in each plan.
| Compare plans | The Starter Playbook Free | The Full Playbook $139 | The Pro Package $499 |
|---|---|---|---|
| NIL Starter PDF playbook | |||
| All Hail BBall public Discord | |||
| 36-lesson video course | |||
| Private athlete-only Discord | |||
| Custom social media strategy | |||
| 30-minute 1:1 call with Cullen |
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